Designing Strategy - To start the development of your website we first will work with you to determine the best graphical design and layout for the type of client you are targeting.  Many factors including target demographics, type of product/services and content style play a roll when deciding what design ("look & feel") we should implement on your site.  A business targeting corporate lawyers is going to have a far different design strategy than someone who sells skateboard equipment.  Different imagery, color schemes, layout techniques, and even fonts.   Each design component plays a role in selling yourself to your customers.

Development - Once it's time for the actual coding / building of the website's pages, we implement another advantage over other firms.  We code with the search engines and future browsers in mind.  In other words, using techniques which will be search engine friendly and browser friendly, we avoid constructing a website which will be non-functional a year from now.  This may seem obvious, but a quick look around the web will show you that most developers don't follow this strategy.  It's easy to find sites which fall apart from one browser to another or web sites that are ignored by search engines due to improper coding.

Usability Testing - There's nothing great about a site that looks good but doesn't work at all ! Some web designers do nothing more than check code for errors, and we do that too. But that is just the start.  We rigorously check beyond the code to make sure that your visitors experience is uncomplicated and enjoyable. In other words we check for usability.  It's more psychology than programming.

The Result - Our attention to detail allows us to optimize the programming and design such that your website design not only does the basics... but also does what every successful business site MUST be able to do... convert visitors into customers .