|
|
Designing Strategy - To start the
development of your website we first will work with you
to determine the best graphical
design and layout for the type of client you are
targeting. Many factors including target demographics,
type of product/services and content style play a roll
when deciding what design ("look & feel")
we should implement on your site. A business targeting
corporate lawyers is going to have a far different design
strategy than someone who sells skateboard equipment. Different
imagery, color schemes, layout techniques, and even fonts. Each
design component plays a role in selling yourself to
your customers.
Development -
Once it's time for the actual coding / building of the
website's pages, we implement another advantage over
other firms. We code with the search engines and
future browsers in mind. In other words, using
techniques which will be search engine friendly and browser
friendly, we avoid constructing a website which will
be non-functional a year from now. This may seem
obvious, but a quick look around the web will show you
that most developers don't follow this strategy. It's
easy to find sites which fall apart from one browser
to another or web sites that are ignored by search engines
due to improper coding.
Usability Testing -
There's nothing great about a site that looks good but
doesn't work at all ! Some web designers do nothing more
than check code for errors, and we do that too. But that
is just the start. We rigorously check beyond the
code to make sure that your visitors experience is uncomplicated
and enjoyable. In other words we check for usability. It's
more psychology than programming.
The Result - Our
attention to detail allows us to optimize the programming
and design such that your website design not only does
the basics... but also does what every successful business
site MUST be able to do... convert visitors into
customers . |