Video SpokesPeople are a new method of video marketing where live actors make direct pitches to a website visitor.   This allows a business to relay all the most important aspects of their business, their products or services in a very short time.   As any webmaster knows, it is extremely difficult to actually get visitors to read the information on a given page, especially if they are browsing for answers and not specifically researching your company.   The average visitor gives you about 10-15 seconds to convince them to stay before they move on to another site.   In the past you had to rely solely on design and large visual draws like sales banners, but now you can actually communicate your selling points quickly using a video spokesperson, drawing the customer in to learn more.

In most cases a company will have dozens of actors available for you to choose from.   Short demo clips of each actor allow you to see them in action and evalutate their voice, cadence and ability to get your message across.   Once you have chosen an actor you provide the script along with any director instructions (pointing, gestures, facial expressions, etc).    The videos are shot at a studio using a green screen which allows the actor to easily be separated from any backgrounds.   This allows your video sales person to walk right out onto your website, make the pitch and "walk away" without any changes to the design of your web page.

In most cases the technology used will be Flash.   The video will be integrated into the site simply by using short lines of code which will call the Flash movie onto the screen.   In addition the movie can be controlled by simply adding more short code instructions.   Things like start delays, volume control, and page position can easily be changed with a few quick key strokes.   More advanced options are also available like changing videos pitches each time a visitor returns to the site or only allowing the video to play once per day so that return visitors are not constantly having to watch the video.

Research has shown that sales pitches made by a video spokesperson can easily increase conversion rates by over 400% and increase time on site.   Video Spokes People are the future of marketing on the web, not just as an effective marketing tool, but as a way to deliver all types of information your business wishes to disseminate.

To learn more about VideoSpokesPeople options or to just see an example of one in action try visiting Blue Gel Media's video marketing pages.