Link popularity
This ranking method used by most most search engines to measure the overall popularity (and thus importance) of a website. The basic theory is: "the more websites that link to your website, the more of an authority you must be, and hence better rankings in the engines." The goal of a quality linking campaign is to get links to your website through mutual relationships with other webmasters, blogs, articles, forums and more. Keep reading to find out how we do it.
About our Linking Methods
Link Quality - Many Link Building operations claim they will provide large numbers of links to your site for very low prices. You can guarantee that these type of claims are veiled in deception. They will get you your links yes; however they will use easy "black hat" techniques such as 'free for all' link sites and 'link farming,' which is the process of linking to totally irrelevant sites purely for boosting the link popularity score. Linking to sites such as these, while easy, will eventually lead to search engine penalties and lower rankings than had you not linked at at.
A quality link in our eyes must conform to the following standards. The linking page must have be a ranked cached page in Google's index. It must not contain too many other outbound links. The website on which it resides must be topic related to your own website's focus. Links that do not conform to these standards will have absolutely no impact on rankings and can even be detrimental.
Manual Linking - A strong link building campaign is hard work and time consuming. That's why you need professionals to selectively pick the best links for your site so that your time can better be spent promoting your product or service to your visitors.
At Blue Gel Media, we are aware that there are no short cuts to quality links. Natural quality linking takes a great deal of time and effort and must be done manually. There are no automated solutions which will do the job right. Thus, when you hire Blue Gel Media to run your linking campaign you will get links based on our motto of "quality is better than quantity".
Our Linking Proceedure
Our link building procedure is based on a nine point methodology which we believe to be the best in the business.
- We will create a resources directory to your website using your own design templates: Categorize the directory into relevant linked groups: i.e. realtors, travel and tourism, technology companies.
- Make sure your directory is accessible from your site map and/or home page.
- Establish a list of related but non-competing, quality content web sites with a high Google Page Rank. We also use engines such as Yahoo, MSN and Ask to help in this process.
- Review each of these web sites one at a time. During this process we look for "Black hat" techniques being used by a website, determine the quality of content of the site and make sure that their directory is following proper linking rules to avoid "Bad Neighborhoods".
- Next we will contact the webmaster of each website selected. We will contact him/her by email with a clearly written letter complimenting their site, explaining the benefits of an exchange and inviting them to reciprocate with an inbound link to your site.
- We look for vertical engines and directories within the client's site theme.
- Submission to relevant topic related directories and minor engines is next . On occasion, some of these directories require a linking fee, which we will advise whether or not to participate.
- Research linking opportunities within discussion lists, newsgroup, etc which relate to client's site.
- We will keep you (the client) up to date and informed with regular bi-weekly reports on the progress of your campaign.
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