The right Content

At Blue Gel Media, we are of the belief that 'Content is king'. Yet that content must serve multiple purposes for both the reader and the search engines. The copy must be clear and concise such that a reader can easily skim the material and extract the information they were looking for.  In addition, the content must still contain key words and phrases in the right proportions and locations so as to please the search engines and keep your page rank position high.

Lay the trail with keywords

Copy writing for the search engines is founded in the use of keywords and phrases which are relevant to your site's topic.  Just choosing words from your head is not good enough.  From a list of hundreds of keyword options related to your web site's focus, we will research how often those words are used in searches by the public in all major engines.  We then take the "winners" and compare them against a database of all websites to find out how much competition there is for a given keyword or phrase.   The best results will be obtained by a balance between popular keywords and those which few other websites are competing for.

Keyword variation

We will make sure that we do not focus to narrowly on a single form of text.   Adding variation to key words and phrases can greatly enhance the user experience and page rank in the engines.  For example, using 'Search engine copy writing or 'Search engine copywriting services' where only 'copywriting' could be used. Using different forms of important words avoids repetition and optimizes the page for the variants, e.g. 'website development' and 'web site development.' Keywords can also be varied through the use of more descriptive versions of the same concept.  "Graphics" can be narrowed down to more direct terms like "print graphics", "web graphics" and "video graphics".  These are but only a few subtleties involved in keyword incorporation.