| How Do I Accept Orders Online?
These basic elements are the foundation of accepting
online orders via credit card:
- A credit card merchant account with a bank
- A method by which to collect orders and credit
card information (order forms or shopping cart system)
- Secure Socket Layer (SSL) Encryption - to provide
your customers a secure method to transmit their credit card and ordering
information to you
What is a Credit Card Merchant Account?
A credit card merchant account allows your business
to accept credit cards for payment of goods and services. A customer
provides his or her credit card number when you make a sale. You
submit the credit card number, expiration date and amount of the sale
to your merchant account provider (typically a bank). Within
3-5 days the funds are electronically deposited into your business bank
account.
How do I Obtain a Merchant Account?
Most banks and financial institutions offer merchant
account services. Check with your current bank and ask for an application. There
are also companies that specialize in providing merchant account services
in addition to the lease and sale of credit card terminals, processing
software, etc. These companies are listed in abundance in the phone
book or via a search on the web for "merchant account providers". Fees
can vary greatly amongst merchant account providers, so you will want
to do some comparison shopping before choosing a merchant account provider. We
will be happy to help set you up with account if you would like.
What is Real Time Credit Card Processing?
Real-time credit card processing allows your web
order pages to immediately submit your customer's credit card information
via the Internet to your merchant account bank for authorization. Real-time
authorization is useful if you anticipate a large volume of online transactions
or wish to provide your customer with immediate access to your product
or service.
Example: Selling a piece of software that a customer
can download immediately after their credit card has been authorized
in 'Real time'.
Real-time credit card processing functionality
can involve additional costs beyond standard processing which include:
additional service fees from your merchant account provider bank, additional
software requirements for real-time processing, customized ordering pages
created for your web site and/or web server payment gateway software
configuration and setup.
Some careful research and planning is recommended
before launching a Real-time payment system on your web site to determine
the total costs and your expected return on investment.
How Do I Collect Orders?
The most common methods are using a simple online
order form, or a shopping cart system with an order form. Once
your customer completes your online order form the order can be delivered
to you via email, saved to a text file or saved to a database file on
your web site for you to retrieve. Upon receipt of your customer's
order you can submit their credit card and payment information to your
merchant account provider and deliver your product or service.
When Should I Use a Simple Online Order Form?
If you have a small number of items available to
purchase (less than one or two dozen unique products or services). If
are looking for an inexpensive solution or have a limited Internet budget
If you are a novice or immediate web designer and want to start with
a simple, easy to build order system
When Should I Use a Shopping Cart System?
If you have a larger number of items available
for sale (more than a dozen)
If you wish to automatically total a customer's order including shipping,
tax.
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